Régis Debray: Les trois áges du regard (VIE ET MORT DE L'IMAGE 1992, ss 226-227), English translation Heikki Salo 1997
 IMAGERY
HAS AS ITS...
IN LOGOSPHERE
(after script)
AGE OF IDOLATRY
IN GRAPHOSPHERE
(after print)
AGE OF ART
IN VIDEOSPHERE
(after visualisation)
AGE OF VISUAL

PRINCIPAL EFFECT
(RELATION TO THE EXISTING)
PRESENCE
(transcendental)
Image is a seer.
REPRESENTATION
(illusory)
Image is seen.
SIMULATION
(numerical)
Image is a vision.
MODE OF EXISTENCE LIVING
Image is a being.
PHYSICAL
Image is a thing.
VIRTUAL
Image is a perception.
POINT OF REFERENCE
(SOURCE OF AUTHORITY)
THE SUPERNATURAL
(God)
THE REAL
(Nature)
PERFORMANCE
(Machine)
SOURCE OF LIGHT SPIRITUAL
(from within)
SOLAR
(from without)
ELECTRIC
(from within)
GOAL AND EXPECTATION PROTECTION
(and salutation)
Image captures
DELIGHT
(and enchantment)
Image captivates
INFORMATION
(and play)
Image is captured
HISTORICAL CONTEXT From MAGICAL
to RELIGIOUS
(cyclic time)
From RELIGIOUS
to HISTORICAL
(linear time)
From HISTORICAL
to TECHNICAL
(punctual time)
CODE OF ETHICS EXTERNAL
(teologico-political rule)
INTERNAL
(autonomous administration)
AMBIENT
(techno-economic guidance)
IDEAL AND NORM
FOR PRODUCTION
I CELEBRATE a force
According to script (canon)
I CREATE a work
According to Antiquity (model)
I PRODUCE an occasion
After my own liking (mode)
TEMPORAL HORIZON
(AND PHYSICAL MEDIUM)
ETERNITY
(repetition)
hard (stone and wood)
IMMORTALITY
(tradition)
soft (canvas)
ACTUALITY
(innovation)
immaterial (screen)
ATTRIBUTIVE FORCE COLLECTIVE = ANONYMITY
(from sorcerer to an artisan)
PERSONAL = SIGNATURE
(from artist to genius)
SPECTACULAR = STAMP, LOGO, SEAL
(from entrepreneur to enterprise)
PRODUCERS ORGANISED TO CLERGY -> GUILD ACADEMIA -> SCHOOL NETWORK -> PROFESSION
OBJECT OF WORSHIP SAINT
(you have my protection)
BEAUTY
(I please you)
NOVELTY
(Gotcha!)
BODY OF GOVERNMENT 1) PRIEST = EMPEROR
2) THE ECCLESIASTIC = Monasteries and Cathedrals
3) THE NOBLE = Palace
1) MONARCHY = ACADEMIA 1500-1750
2) BOURGEOISIE = SALON + CRITICS + GALLERY -> 1968
MEDIA/MUSEUM/MARKET
(plastic arts, design)
PUBLICITY (audiovisual)
CONTINENT OF ORIGIN
and CAPITAL CITY
ASIA - BYZANTIUM
(between Antiquity and Christianity)
EUROPE - FLORENCE
(between Christianity and the Modern)
AMERICA-NEW YORK
(between the modern and postmodern)
MODE OF ACCUMULATION PUBLIC
treasure
PRIVATE
collection
PRIVATE/PUBLIC
Reproduction
AURA CHARISMA
(anima)
PATHETIC
(animus)
PLAYFULNESS
(animaatio)
PATHOLOGICAL TENDENCY PARANOIA OBSESSION SCHIZOFRENIA
AIM OF ATTENTION THROUGH the IMAGE
To the underlying
to EXTEND the IMAGE
Within context
IMAGE ALONE
Visual effect
MUTUAL RELATIONS INTOLERANCE
(religious)
RIVALRY
(personal)
COMPETITION
(economic)